STOCKHOLM, Feb. 2, 2021 /PRNewswire/ — Boozt, the leading Nordic fashion and lifestyle e-commerce tech company, makes the first move to integrate Live Video Shopping powered by Swedish mobile live streaming technology partner Bambuser at Stockholm Fashion Week 9 – 11 February.
As a strategic partner of Stockholm Fashion Week (SFW), Boozt is the first e-commerce retailer to hold a live video shopping event as part of the fashion week schedule. The Boozt Watch & Shop will be a daily event featuring highlights from the SFW schedule, allowing users to engage in an interactive shopping experience in real-time within the video broadcast.
“We continue to invest in cutting-edge technology designed to elevate the shopping experience for our more than 2 million customers. By introducing the “Boozt Watch & Shop” live video shopping events we want to invite our community to connect with the fashion industry – engaging everyone around