Shopping Catalogues

Less than a kilometre separates the vast Spencer’s inside Quest Mall and the sprawling Haldiram building opposite CC&FC in Ballygunge. And yet, neither of these two premier shopping centres is chock-a-block with customers on most evenings. This is largely because tucked away on a sidewalk on Ballygunge Park Road is a grocery store called Bhagya Lakshmi, the go-to place for groceries in the locality.

Much humbler in size and scale than Spencer’s or Haldiram, Bhagya Lakshmi has been around since 1991. Enough time for the store to build loyal customers across families and generations, especially among the Marwari and Gujarati communities. “People come to us because they have faith in us. At Bhagya Lakshmi, we prioritise our service over products. We know that customers can get the products we sell at other places. But it’s unlikely that they’ll get the same service,” said Sulav Ganeriwal, part of the second generation

The purpose of augmented reality know-how in browsing is earning a historic pivot.  

Once deemed a pleasurable, quirky software for people to hire for amusement uses — most generally on social media applications like Snapchat — a new report by Snap Inc. and Publicis Media Exchange has uncovered that AR is now a significant driver of buys for items throughout markets.  

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“Immersive shopper experiences applying AR are assisting our advertisers promote far more goods, even though driving much more extensive-phrase shopper value,” claimed Dave Roter, vice president of global company partnerships at Snap Inc., in a statement. 

In accordance to Ark Make investments, the full AR industry was really worth $1.2 billion by the conclude of 2021, across all use cases. This report estimates that quantity will raise to a projected price of $1.2 trillion by 2030, this means AR will engage in a

In an era when extra and additional people are actively searching across a number of channels, suppliers throughout Australia are leaving tens of millions of dollars of prospective income on the table by not pursuing an omnichannel media management resolution. 

Matt Hurle, co-founder of omnichannel retail media booking and organizing software program company Brandcrush, (pictured over), says Australian stores are beginning to fully grasp that 80 per cent of retail media property are in-retail store and offline. And the FMCG makes whose items are bought in all those suppliers recognize that 70 for each cent of buy choices are made in-retailer. 

Info like that is driving a development away from generic mass media advertising to mediums a lot closer to the position of buy. 

Owned media usually takes quite a few kinds, including aisle-conclusion displays, shelf-talkers, chiller decals, digital screens, flooring decals, catalogues, in-keep radio networks, product or service sampling