L to R: Courtesy of Rick Owens, Vivienne Westwood, Celine Homme, Daria Kobayashi Ritch / Rodarte, Rokh, Shoichi Aoki / Marc Jacobs Heaven, Jackie Kursel / Anna Sui, Christian Cowan, Charlie Engman / Collina Strada, Noir Kei Ninomiya, Gio Staiano / Iris van Herpen, Batsheva and TikTok, collage by Tilden Bissell for W Magazine.
The pandemic has elevated style subcultures like never before. Blame it on the fact that most of the world is still in the throes of social distancing, but for many, experimenting with an extreme sense of style is a form of escapism. As a result, more people are expressing themselves by dressing up on TikTok and beyond. There are Goths, punks, Dark Academia kids, cottagecore stans, and scores of other subcultures thriving both online and IRL.
Meanwhile, the fashion world is taking notice—and inspiration. Marc Jacobs recently launched a subculture-y division of his label dubbed Heaven,