Fashion Vibes

The 10 TikTok Subcultures Shaping Fashion Trends Right Now | W Magazine

Subculture_Collage

L to R: Courtesy of Rick Owens, Vivienne Westwood, Celine Homme, Daria Kobayashi Ritch / Rodarte, Rokh, Shoichi Aoki / Marc Jacobs Heaven, Jackie Kursel / Anna Sui, Christian Cowan, Charlie Engman / Collina Strada, Noir Kei Ninomiya, Gio Staiano / Iris van Herpen, Batsheva and TikTok, collage by Tilden Bissell for W Magazine.

The pandemic has elevated style subcultures like never before. Blame it on the fact that most of the world is still in the throes of social distancing, but for many, experimenting with an extreme sense of style is a form of escapism. As a result, more people are expressing themselves by dressing up on TikTok and beyond. There are Goths, punks, Dark Academia kids, cottagecore stans, and scores of other subcultures thriving both online and IRL.

Meanwhile, the fashion world is taking notice—and inspiration. Marc Jacobs recently launched a subculture-y division of his label dubbed Heaven,

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The Age Of Fashion And Art Co-Branding Takes Center Stage In 2021

In the apparel industry, there are many forms of co-branding such as ingredient, same-company, national to local, joint venture and lastly multiple sponsor c0-branding. In short, the business of co-branding is a marketing strategy that merges multiple brand names as a strategic alliance based on a good or service that aligns with both brands. More importantly, a successful fashion/art co-branding partnership many times has strategy to create brand awareness as well as sales simultaneously inviting consumers are both end to experience the rich brand culture developing together. Plain and simple, it is a hybrid. More to the point,

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