Shopping Catalogues

Snap Inc., a U.S.-based camera and social media company, announced a plethora of new features across its Snapchat platform at its annual Snap Partner Summit. Here’s a look at the highlights.

Camera News

Lens Cloud is a freely available collection of backend services that expands what developers can build in augmented reality (AR). Storage Services and Location Services will help unlock more dynamic, useful, and interactive AR. 

Storage services:

This feature makes it possible to build interactive Lenses by storing assets in Snap’s cloud, and call on them, on-demand. Snapchatters can also pick up on sessions where they left off last time without work disappearing

Location services:

This service allows developers to anchor their Lenses into custom locations around the world. Users can also use Snap’s city templates. The first city is London and is currently available in Lens Studio, which allows users to create, publish, and

EVEN though we aspire to be the kind of mum who always has a home-cooked meal on the table, you’ll more likely find us doing a last-minute supermarket sweep to pick up fish fingers, potato waffles and peas for dinner… again.

Well despite the fact Nyssa Lehane has eight mouths to feed at home, the savvy mum has come up with a clever system which means she only ever has to do a big food shop once a MONTH.

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Earlier this year, the Australian mum uploaded a video on her YouTube channel where she talked through her meal planning process.

As the family lives “off the grid”, it makes most financial sense for Nyssa to stagger her shops and buy ingredients in bulk.

In order

Inside Retail: How significant are the new AR features that Snap has just announced? Can you put them in context of what was available previously? 

Kathryn Carter: The updates we’re making are a continuation of our shopping journey from a Snap perspective. They date back to when we first introduced the Pixel, so that advertisers would be able to truly understand the shopping sessions that occur on the platform, through to a real adoption of augmented reality as a way of driving both transactions as well as try-ons. 

They are an additional strengthening of the toolkit, which allows retailers to connect their brand experience with consumers in a way that is native to how they communicate with their close

Snap Inc., a U.S.-based camera and social media company, announced a plethora of new features across its Snapchat platform at its annual Snap Partner Summit. Here’s a look at the highlights.

Camera News

Lens Cloud is a freely available collection of backend services that expands what developers can build in augmented reality (AR). Storage Services and Location Services will help unlock more dynamic, useful, and interactive AR.

Storage services:

This feature makes it possible to build interactive Lenses by storing assets in Snap’s cloud, and call on them, on-demand. Snapchatters can also pick up on sessions where they left off last time without work disappearing

Location services:

This service allows developers to anchor their Lenses into custom locations around the world. Users can also use Snap’s city templates. The first city is London and is currently available in Lens Studio, which allows users to create, publish, and share