Snap Inc., a U.S.-based camera and social media company, announced a plethora of new features across its Snapchat platform at its annual Snap Partner Summit. Here’s a look at the highlights.
Lens Cloud is a freely available collection of backend services that expands what developers can build in augmented reality (AR). Storage Services and Location Services will help unlock more dynamic, useful, and interactive AR.
This feature makes it possible to build interactive Lenses by storing assets in Snap’s cloud, and call on them, on-demand. Snapchatters can also pick up on sessions where they left off last time without work disappearing
This service allows developers to anchor their Lenses into custom locations around the world. Users can also use Snap’s city templates. The first city is London and is currently available in Lens Studio, which allows users to create, publish, and