Shopping Catalogues

How a PIM helps manufacturers increase connectivity in their supply chain

The online market has basically duplicated its volume in two years, and forecasts expect it to keep growing. There’s no doubt for both B2B and B2C customers: the digital experience is more convenient and has accelerated the exchange of data and the access to catalogues and products. But has the digital leap accelerated manufacturers’ growth too? 

Not likely: lots of B2B and manufacturing companies still face complex problems that affect their performance. Manufacturers heavily rely on their supply chain and third party network (wholesalers, distributors, retailers), and most of the time they have not implemented new and more secure ways to improve communications and data exchange. 

This topic is becoming more and more delicate and difficult to keep updated in real time, as the global commercial landscape faces lots of uncertainty and volatile changes due to international conflicts and the pandemic that affect worldwide stocks, resources availability, and transports.


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Shopify: A Buy The Dip Opportunity (NYSE:SHOP)

Bennett Raglin/Getty Images Entertainment

Shopify (NYSE:SHOP) has been on my watchlist for over a year now. The stock has cratered by 75% which made me very interested in the stock. With that said, here’s a deep dive on Shopify. Enjoy!

Investment Thesis

The company sold off many times over the last few months due to overvaluation, the slowdown in growth, a weak outlook, rising competitive threats, and a worsening global economy. After its valuation cut, the stock looks much more attractive, although we may see further downside in the short term.

Despite the risks, Shopify is a high-quality business with a long growth runway ahead in the e-commerce industry. It is building the internet infrastructure through its vertically-integrated platform that is growing stronger and stickier by the day. Furthermore, management is investing heavily back into the business, which should pay off in the long run.

As such, I

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Why you Should Be Using Facebook Catalogue Sales Ads

I’m sure you’ve heard of them before, but just in case you haven’t, let me set the scene…

You’re scrolling through your favourite website, looking for a new outfit for your summer holiday, checking everything out but you just can’t decide what to grab. You decide to take a break from shopping for a few minutes and check out what your pals are up to on Facebook.

You see a cute cat, someone’s moaning about their other half again, then all of a sudden those shorts you were just looking at are right there, in your news feed! This is more than likely the very handy work of a Catalogue Sales ad.

So, what is a Facebook Catalogue?

A Facebook Catalogue is a very handy feature that contains information about the products you want to sell across Facebook and Instagram. Think of it as the Facebook version of your online

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ShopFully acquires Spanish digital specialist Tiendeo

Leading European technology company in Drive to Store, ShopFully has acquired 100% of Spanish company specialising in the digitisation of catalogues and brochures, Tiendeo, creating a leading international player to further reinvent local shopping.

The acquisition will create a combined group with teams in 12 countries, a network of 45 million active users, and over 400 partners among major retailers and brands globally.

Under the oversight of ShopFully CEO and founder, Stefano Portu, the Italian-headquartered group will provide the market with best-in-class technology and products, via an innovative technology platform at the service of more customers in Europe and worldwide.

“On the back of supportive market trends and a differentiated offering, ShopFully has seen healthy, profitable growth in recent years, both organically and through selected acquisitions,” Portu said.

“Our mission is to connect more consumers in Europe and throughout the world with their local shops through our proprietary technology. Through

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