Love Island contestants will wear second-hand clothes while appearing in this year’s series, it has been announced. Islanders will have a shared wardrobe in their villa for the first time, stocked with garments provided via a new partnership with eBay.
eBay UK has recruited stylist Amy Bannerman to style 2022’s participants. Amy has styled celebrities such as Dua Lipa, Rita Ora, Sophie Turner, Jonathan Van Ness and Lena Dunham.
Mike Spencer, executive producer of Love Island, said: “We are thrilled to be pairing up with eBay this year as our pre-loved fashion partner. As a show we strive to be a more eco-friendly production with more focus on ways in which we can visibly show this on screen.
“This partnership will see our Islanders get to dive into the shared wardrobes and help themselves to some incredible pre-loved clothes sourced from eBay. We aim to inspire our demographic and show that there are incredible finds to be had and how sharing is, in some small way, caring.”
Jemma Tadd, head of fashion at eBay UK, said: “We’re so excited to partner with Love Island this year and put pre-loved fashion, centre stage. The impact of Love Island and its stars across the UK is undeniable and together we want to inspire the nation to choose pre-loved first when shopping.
“Even if this means buying or selling one or two pre-loved items to start with, it’s a step in the right direction. We can’t wait to change the conversation and dress the Islanders in pre-loved outfits for the very first time.”
Figures from eBay show that a fifth of British people now buy more second-hand clothes compared to two years ago and that, on average, 16% of their wardrobes are made up of items previously owned by someone else. Those aged 18 to 34 have the highest average percentage of second-hand clothes in their wardrobe, at 22%.
Money-saving (54%) and protecting our planet (37%) are said to be the biggest factors as to why people shop second-hand. Securing some designer bargains (25%) and wanting something original (18%) are among the driving forces too.
Love Island viewers are known to be keen to replicate contestants’ looks. Last year’s winner, Millie, caused internet searches for ‘marble dress’ to increase by 127% after wearing one as part of an outfit.
The show will return to ITV2 in June. Laura Whitmore will be presenting again.