February 4, 2023

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Fashion Your personal

Pinterest to Acquire THE YES, an AI Powered Shopping Platform for Fashion

SAN FRANCISCO, June 02, 2022–(Company WIRE)–Pinterest, Inc. (NYSE: PINS) – Right now, Pinterest is asserting that it’s signed a definitive arrangement to purchase THE Of course, an AI powered browsing system for fashion that allows people to shop a personalized feed centered on the user’s lively enter on brand, style, and measurement. Pinterest thinks that THE YES’s leadership, modern engineering and talented staff, combining browsing experience with fashion marketplace reliability, will help accelerate Pinterest’s vision for it to be the household of flavor-pushed shopping.

With hundreds of brand name merchants on its system, the crew at THE Yes has created an extensive manner taxonomy that takes advantage of human abilities and equipment discovering to electricity a comprehensive algorithm in trend. THE YES’s model interactions and browsing skills can potentially be utilized to other categories on Pinterest these as residence, elegance and food.

THE Of course was launched in 2018 by CEO Julie Bornstein, an ecommerce and fashion industry veteran and CTO, Amit Aggarwal, a tech market veteran. About the past a number of yrs, THE Certainly has scaled to present a customized each day shopping feed that learns a user’s fashion as they shop with hundreds of retailers, such as worldwide brand names and discovery models throughout the manner spectrum.

Upon the closing of the transaction, Julie will report to Pinterest’s Co-Founder and CEO, Ben Silbermann, and will guide procuring eyesight and system throughout Pinterest, creating a new and strategic group dedicated to Pinterest’s style-driven shopping initiatives that will assist steer the evolution of features for Pinners and retailers on Pinterest. Pinterest is enthusiastic to welcome THE Certainly group to be part of Pinterest subsequent the closing of the transaction.

“THE Certainly group are specialists in making an close-to-conclude purchasing knowledge. They share our eyesight of making it very simple to obtain the ideal merchandise that are customized for you dependent on your flavor and type. We’re very psyched about THE YES’s gifted team and technological know-how as we build focused buying activities on Pinterest.” – Ben Silbermann, Co-Founder and CEO of Pinterest

“I have invested my career at the intersection of shopping, style and technological innovation and have witnessed very first-hand the beneficial impression of creating technological know-how that allows brand names to join a platform with simplicity while enabling clients to share their tastes. Joining forces with Pinterest to broaden our achieve utilizing this sort of an inspirational platform is an remarkable and perfect next action for our team and technologies.” – Julie Bornstein, Founder and CEO of THE Indeed

Pinterest is a shopping system that provides alongside one another the exclusive industrial intent of its viewers and the capability to visually take a look at products as you would in a magazine or catalog. In a planet of impulse obtaining, Pinterest is developed to allow motivated shopping. It is like a catalog, customized to your special tastes.

In the months pursuing the closing of the transaction, Pinterest designs to sunset the THE Yes app and web-site to allow for the merged groups to aim on technologies integration and evolving our searching vision.

Topic to the fulfillment customary closing disorders, the transaction is envisioned to shut in the next quarter of 2022.

This conversation incorporates ahead-wanting statements within just the that means of relevant securities legislation. Ahead-hunting statements and information usually relate to upcoming activities and predicted revenues, earnings, cash flows or other facets of our operations or functioning benefits. Forward-seeking statements are typically determined by the words “will,” “can,” “hope,” and comparable expressions, which includes the damaging thereof. The absence of these terms, even so, does not suggest that the statements are not ahead-on the lookout.

For the reason that these ahead-looking statements involve challenges and uncertainties, there are essential factors that could induce our real final results to vary materially from the expectations expressed in the ahead-seeking statements. These aspects contain, with out limitation, the adhering to: failure to attain necessary regulatory approvals in a timely manner or in any other case failure to fulfill any closing conditions to the proposed acquisition of THE Indeed challenges linked with tax liabilities or adjustments in U.S. federal tax guidelines or interpretations to which the proposed transaction with THE Sure or the get-togethers thereto are subject risks relevant to the operation of THE YES’s enterprise prior to the closing of the acquisition failure to successfully integrate any new enterprise failure to understand the anticipated added benefits of any mixed operations unanticipated fees of buying or integrating THE Yes prospective effect of announcement or consummation of the proposed acquisition on associations with 3rd get-togethers, such as staff, consumers, companions and rivals lack of ability to keep vital staff adjustments in legislation or authorities polices impacting the acquisition or the get-togethers and financial, social or political disorders that could adversely impact the proposed acquisition or the events. Additional details about these and other risks that may well effect our organization are integrated in our Sort 10-K for fiscal 2021 and in our other SEC filings. You can identify these reviews by our internet site at http://trader.pinterestinc.com/. We caution you not to place undue reliance on any ahead-seeking statements, which speak only as of the day hereof. We do not undertake any responsibility to update any ahead-searching assertion or other facts in this communication, except to the extent expected by legislation.

***Fiscal conditions of the transaction have been not disclosed***

Perspective resource variation on businesswire.com: https://www.businesswire.com/news/residence/20220602005897/en/

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