May 31, 2023


Fashion Your personal

Snap launches AR shopping filter with MECCA

MECCA Brands have launched a new AR procuring lens on Snapchat with Resolution Digital.

In an Australian initially, top splendor retailer MECCA Brand names (“MECCA”) in partnership with Resolution Digital is harnessing the electric power of Augmented Truth (AR) to launch a new Dynamic Browsing Lens on Snapchat. This Lens permits purchasers to look through up-to-date inventory from the MAC Cosmetics (“MAC”) lipstick line out there at MECCA, almost ‘try them on’ and make item buys immediately from the Snapchat app.

The current market-1st AR expertise combines the scale and performance of MECCA’s Products Catalogue with the personalisation and general performance of Snap’s AR check out-on and visualisation know-how. The strong AR encounter provides admirer-favorite shades from the MAC Item Catalogue, in a solitary Lens, boosting the client attractiveness purchasing knowledge.

Offered from nowadays, the AR Lens delivers Gen Z – the ‘Snapchat Generation’ – a way to seamlessly interact with, attempt on and click on to purchase MAC lipsticks obtainable at MECCA, with serious-time information and facts becoming pulled instantly from MECCA’s MAC Item Catalogue.

Snap’s APAC head of creative tactic, Gareth Leeding, reported: “A brand’s Product Catalogue is the basis of its electronic commerce existence, but it’s of10 a one-sizing-suits-all solution when it will come to promotion these Catalogues. Augmented Actuality (AR) is the new regular for retail, permitting Snapchatters to go from ‘this appears to be like good’, to ‘this appears to be like excellent on me’. By combining Merchandise Catalogue with AR, we are able to offer buyers dynamic and personalised shopping ordeals, which not only prospects to better engagement, but also eCommerce gross sales. 74% of Snapchatters who use AR use it for buying, but only 1% of suppliers say they are applying AR – it is terrific to see MECCA leading the way in this article.”

MECCA’s head of digital internet marketing, Hannah Fillis, explained: “A premium consumer expertise is intrinsic to MECCA, so we’re enthusiastic to carry the M·A·C lipstick vary to our Gen Z viewers on Snapchat – leveraging AR filter technologies and our extraordinary merchandise collection for a seamless digital try out-on and browsing experience with Snap.”

Resolution Digital’s general supervisor, Karina Pike, claimed: “At Resolution Electronic, we understand the want to interact buyers outside of traditional omnichannel browsing encounters. We are thrilled to extend commerce through augmented reality with this 1st to marketplace prospect in Australia with MECCA and Snapchat.”


MECCA Manufacturers

Tom Mendes, media professional

Hannah Fillis, head of electronic advertising and marketing

Kerri Gordon, content material producer

Dimitra Mathioudakis, senior digital designer

Resolution Electronic:

Ellie McDonald, Activation Director

Liana D’Eramo, Activation Government

Snap Australia:

Madeline Moore, Senior Resourceful Strategist

Chris Lewis, Imaginative Producer APAC

Sabrina Kluba, Senior Consumer Partner, APAC

Rachael Weaver, Senior Account Manager, APAC