Tag Archives: Communications

Paul Wilmot Communications Is Hiring A Senior Freelance Publicist, Fashion and Accessories In New York, NY

Paul Wilmot Communications is looking for an ambitious and enthusiastic Senior Freelance Publicist to join its thriving Fashion team, which works with both men’s and women’s fashion and accessories brands.

Paul Wilmot Communications is looking for an ambitious and enthusiastic Senior Freelance Publicist to join its thriving Fashion team, which works with both men’s and women’s fashion and accessories brands. The ideal candidate will support the senior staff on brand launches, on-going product placement, executive profiles, press previews, large scale events and managing junior staff.

Paul Wilmot Communications was established in 1997 in New York City. Over the course of the last 20 years, the agency has produced a significant public relations track record drawing from the highest profile fashion houses, prestige beauty brands, global consumer brands, retailers, and luxury lifestyle clientele. By cross-promoting within our divisions, PWC offers our clients access to new markets, thought leadership and increased

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Takeaways From The 2020 Holiday Shopping Season For Marketing Communications

Vice President Corporate Communications, Diebold Nixdorf.

For U.S. retailers, Black Friday has long marked the unofficial kickoff to the holiday shopping season, with eager shoppers flocking to stores to take advantage of markdowns and promotions. In 2020, the Covid-19 pandemic drastically reduced the amount of in-person shopping on Black Friday. However, online shopping activity surged to unprecedented highs. Adobe Analytics monitors 80 of the top 100 U.S. web retailers’ transactions, and the company’s reports revealed that consumers spent $9 billion online on Black Friday, and $10.8 billion on Cyber Monday (increases of 21.6{f2a9790f1f5b326f5addd27543ef870bdef34be2bb42188b5ff1576c2dc9b21c} and 15.1{f2a9790f1f5b326f5addd27543ef870bdef34be2bb42188b5ff1576c2dc9b21c} over the previous year, respectively).

2020 holiday shopping experiences will have a lasting effect on some consumer behaviors, and in turn, on brands’ marketing strategies. In the ever-shifting retail environment, communicating with customers is more important than ever. As consumers’ expectations and approaches shift, brands can leverage smarter marketing tactics to better reach

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