There are so many elements that led me to start my own business: Kids O’clock – a peer-to-peer marketplace for the modern parent. I had been a fashion buyer for 10 years when I had my first son, Albert. It didn’t take long for me to realise the amount of clothing that he needed for functionality as well as fashion (for me, rather than him of course!).
I have always loved fashion in general, hence my previous job as a fashion buyer. I love and respect craftmanship, but when it comes to a kid’s wardrobe there is inevitably a lot of emotion and feeling that also gets thrown into the mix. In my research that led me to start the business, I found an increasing number of parents who look into the quality, the sourcing, the shipping, the trust, and above all, the