Inditex invests in technology to merge online with in-store shopping

MADRID (Reuters) – Zara owner Inditex unveiled a 2.7 billion euro ($3 billion) investment in technology on Wednesday to make it easier for customers to track the items they want, blurring the lines between online and in-store shopping.

Using the fashion retailer’s app, shoppers will be able to browse a specific store’s stock to buy items for collection the same day, reserve a changing room, find garments in store via a map and self check-out using QR codes.

The idea is that sophisticated control of stock and high-tech tools for shoppers to locate items both in store and online will lead to more sales at full-price.

The technology will be rolled out across Inditex’s stores over the next three years, a company spokesman told Reuters.

One billion euros of the investment is earmarked for a proprietary technology platform, the company said.

Inditex uses radio frequency technology, attached as a chip

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