True Religion Inks Licensing Deal With Concept One Accessories, Capelli/Ballet

Correct Faith inked a licensing offer with the GMA Group’s Thought Just one Accessories and Capelli/Ballet for the manufacturer to surface on men’s, women’s and children’s chilly-temperature accessories as well as on jewellery, manner headwear and women’s purses, between other solution categories.

“Designs will carry on to spend homage to the brand’s main branding things this sort of as its horseshoe and Buddha logos,” the company stated, including that Zihaad Wells, the company’s imaginative director, will direct the structure and agreement’s resourceful execution.

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The conditions of the offer had been not disclosed, but the enterprise explained it would start in August.

Michael Buckley, chief govt officer of Genuine Religion, praised the staff at Strategy One and Cappelli and explained the partnership as “an vital milestone in Accurate Religion’s resurgence and we appear ahead to a pretty thriving connection.”

Sam Hafif, president and CEO of Thought A person, reported the offer “represents our new go-to-marketplace method that we will be adopting as we method new manufacturers and licenses.”

“As a team, we have around $1.2 billion in retail sales, across 12 classes of goods, and placement at just about every big retail chain in North America and Europe,” Hafif reported. “With Accurate Faith, we see an prospect to generate $50 million to $75 million in retail sales throughout all of our solution types. We are pretty thrilled about this partnership, and the electricity of the Accurate Religion model.”

Paul Rosengard, executive vice president of wholesale and licensing, claimed the strategic partnership with Legitimate Religion “builds on our commitment to elevate and nurture the Genuine Faith purchaser knowledge, affording all genders to appreciate our manufacturer throughout much more types.”

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