February 1, 2023

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China holds shopping festival for intangible cultural heritage product

China’s e-commerce giants be a part of palms in hosting a searching competition to market goods of intangible cultural heritage (ICH) on the country’s yearly Cultural and Natural Heritage Day, which falls on June 11 this 12 months.

The ICH Buying Festival functions the country’s big e-commerce platforms, together with Alibaba, JD.com, as perfectly as video clip-sharing platforms Douyin and Kuaishou rolling out an online profits marketing for China’s ICH merchandise, with aims to increase consumption and advertise conventional lifestyle.

Beneath the premise of COVID-19 prevention and regulate, the buying pageant aims to support lock in the achievements in the country’s poverty alleviation campaign, and revitalize the rural locations. Far more than 7500 ICH shops will take part in the purchasing festival, which covers 1480 outlets from 334 counties that have been lifted out of poverty, and 230 outlets from 65 vital national rural revitalization aid counties.

Intangible cultural heritage has played an crucial job in China’s poverty alleviation endeavours. Extra than 2,200 ICH workshops have been designed nationwide from 2018 until May 2021, creating virtually half a million careers, according to a report from China Everyday.

The offline ICH shopping pageant will be structured at the similar time. Exhibitions and profits will be held at vacationer websites and historic zones across the state to showcase regular handicrafts and support them access more shoppers.

China begun to rejoice cultural heritage working day on the second Saturday of June in 2006. In 2017, it was renamed Cultural and Normal Heritage Day.

(Cover picture via CFP)