‘MIAMI VIBES’ INSPIRATION
Under the motto of ‘Miami Vibes’, the new JOOP! JEANS collection spring/summer
2023 reincarnates the cult styles of the 1990s and celebrates the optimistic lifestyle of
this vibrant melting pot. Inspired by the city’s flair and kaleidoscope of colours, the
graffiti of Wynwood Walls and the legendary Ocean Drive, the collection presents
trendy looks ready to accompany their wearer from their morning exercise routine on
the beach all the way to evening parties.
Under the motto of ‘Miami Vibes’, the new JOOP! JEANS collection offers looks for
an uncomplicated, relaxed lifestyle. Modern, sporty and flexible are the keywords of
this varied and diverse range. Casual cuts, wide fits and straight silhouettes call the
fashion shots this season. Intricate design details and a play on logo and branding
are unmistakeably JOOP! The hang tags inform consumers of the use of
environmentally friendly materials and raise awareness of sustainability at JOOP!
Inspired by the art deco buildings, graffiti, sun, sea and beach of Miami, the collection
goes for intense tones and summery pastels. For the first delivery date, black and
white are contrasted with Miami rose, soft pink and sunset orange, enhanced with
light grey. The second delivery date sees the CI colours navy and white team up with
the striking Miami dolphins orange. Beige, off-white and palm olive dominate the third
delivery date, combined with accents in Granny Smith and sky blue.
DENIMS AND CHINOS
JOOP! JEANS Denims are must-have basics that are made using eco-friendly BCI
cotton. The finishing and refinement processes are also designed for optimal
sustainability. Fashionable wide-leg and cropped styles complement the basic
models. Masculine washes with used effects, left-hand denim and total denim looks
are on point this season.
Chinos revisit popular basics in seasonal colours and fabrics. New additions are the
workwear pants, slip-on pants with elastic waist and shorts for hot days.
OUTERWEAR AND LEATHER JACKETS
This season’s jackets focus on a sporty material mix with eye-catching details. The
lightweight summer down jackets with sustainable, recycled high-tech filling are
joined by matching gilets, super-light stretch jackets, quilted summer jackets, retro
diamond quilted jackets with canvas collar and sporty windbreakers. Garment-dyed,
crinkled nylon, bonded tech jersey and diamond and fisheye quilting create intriguing
textures and surfaces.
The leather jackets are freshened up with lots of new colours. Biker jackets, college
blousons, soft nappa jackets, full-grain nappa jackets, used leather styles and shirt
jackets guarantee there’s something for everyone. Extra-light jackets made of ultra-
thin, textile-look buffed leather are this summer’s latest trend.
JERSEY AND KNITWEAR
Jersey is on point in the JOOP! JEANS range and can be seen in a diverse selection
of garments. Tracksuits with logo, hoodies and hoodie jackets are perfect for no-fuss,
casual wear both indoors and out. Themed prints on various fabrics, sometimes with
embroidery, epitomise the collection’s motto and weave through the product groups
as a creative guiding thread. Terry cloth is this summer’s hottest fabric for polos,
short-sleeved hoodies and beach shorts.
Summery, casual knitwear finds its expression in short-sleeved styles and sporty knitted polos in cotton, linen blends and garment dyes. Trendy highlights are the
sunset palm jacquard knitted jacket with hood and belt and the oversized V-neck tank
SPORTS JACKETS AND SHIRTS
Sports jackets take on an outerwear look and convey sportiness as hybrids, shirt
jackets and stand-up collar models in garment-dyed cotton, jersey and cotton mixes.
Intricate, functional details create new appeal and guarantee the typical JOOP! look.
Shirts are dominated by light fabrics like linen, soft cotton and Tencel in plain or
patterned styles or with graphic motifs and checks. The shirt jackets and denim shirts
with washed floral print are guaranteed to turn heads.
This season’s beachwear is diverse and up to date. Notions of summer and the
collection’s ‘Miami Vibes’ motto are manifested through countless prints with floral
and graphic motifs. The logo beachwear is enhanced with new styles, such as the
surfer shorts with cord fastening and shorts with adjustable buckle on the side.
THE JOOP! BRAND
JOOP! is the successful lifestyle brand with German roots and international renown.
The product portfolio spans premium menswear and womenswear and is aimed at
confident and stylish men and women with a strong interest in fashion and design.
The JOOP! and JOOP! JEANS collections impress with their innovative designs and
high-quality fabrics and finishes. JOOP! stands for self-evident sexiness and
celebrates status and confidence. Bags and shoes, jewellery, watches and eyewear,
bodywear, beachwear and legwear join a living collection to complete the portfolio.
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