On National Lipstick Day, are face masks leading us to kiss the cosmetic goodbye?

“Lipstick is the best cosmetic there is,” Joan Collins once observed, shrewdly. Alas, not so much anymore – not now, when face masks are covering the lower half of our faces.

It could mean the end of lipstick as we know it. And what would we do without it, especially on July 29, National Lipstick Day?

For millennia, lip cosmetics have been one of the ways for women and men to express themselves, to lift their spirits, to make their face stand out in the crowd.

Now we’re contemplating another unhappy consequence of coronavirus: the possibility that face masks will wipe away the simple joys of lipstick. 

Perish the thought, say lipstick lovers and cosmetic makers, nervously eyeing sales figures expected to fall this year, maybe as much as 11% according to one market prediction.

Since the pandemic (and mask-wearing) started, there’s been a dramatic drop in use of

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