If You Want to Predict the Future of Beauty Products, Look to the Past

They say Rome wasn’t built in a day, and neither was non-sticky lip gloss or foundation that feels like a second skin. Join us as we take a trip down memory lane to clock just how far our beauty products have come — and predict where they’re headed next. Here’s the before, after — and after after — of five favorites that keep getting better and better.

Lip Gloss


Gloss has been around since 1928 — when Max Factor invented it to make lips glisten onscreen — but for the longest time it lacked luster. Sure, gloss was shiny, but it was also sticky as flypaper, says makeup artist Daniel Martin. It captured light and hairs in equal measure. The formula hadn’t changed much in decades, says cosmetic chemist Ni’Kita Wilson. The base, typically a blend of synthetic emollients like polyisobutene and isobutene, was “the thickest honey

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