How I Faced My Fears & Created A Latino-Owned Beauty Brand With My Own Money

Growing up, Angel Merino, also known as Mac_Daddyy to his 1.4 million Instagram followers, never expected to see his own beauty products at cosmetic counters. But after facing his fears, defying Latinx cultural norms, and finding his calling, he discovered a brighter future than he imagined for himself and paved the way for more “beauty boys” in the process. The following interview was told to Thatiana Diaz and edited for length and clarity.

I grew up in an all-women household with my mom, aunt, and cousin in Riverside, California. Being Latinas, they were all about beauty with the hair and makeup. I remember going with my mom to the hair salon and being there for eight hours as she did her hair. I would also go shopping with my mom at department stores at a young age. She’d always go to the Lancôme counter and pick up her

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