La Bouche Rouge Raises 2.5 Million Euros

PARIS — Eco-luxury beauty brand La Bouche Rouge has raised 2.5 million euros of funding from Bpifrance and some business angels, the French public investment bank said in a statement.

The investment is meant to help accelerate La Bouche Rouge’s digital strategy as part of its omnichannel reach; enter new markets with strong potential, such as China, and continue launching makeup and skin-care products.

Thirty-six-year-old Nicolas Gerlier, a L’Oréal veteran, founded La Bouche Rouge in 2017 with the aim of creating the first cosmetics brand worldwide to ban microplastics and plastics from everything including product formulation, manufacturing and selling.

Following a few years of research and development in its laboratories in France’s Cosmetic Valley, near Orléans, La Bouche Rouge came out with lipsticks containing no microplastics or ingredients Gerlier considered unhealthy. The lipsticks are also vegan, cruelty-free and in recyclable, refillable packaging.

There’s a charitable component, too. Each time a

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