Make-up company WULT apologises after naming blush after Anne Frank

 (Woke Up Like This)
(Woke Up Like This)

A make-up company has issued an apology after being criticised for selling a product named after Anne Frank.

Woke Up Like This (WULT), a beauty brand based in Hong Kong, recently released a range of liquid blushes called the “Face Dab” collection.

According to an article published in Time Out Hong Kong – which has since been taken down – the aim of the collection was to “promote Sexual Health Awareness Month by naming the products after inspiring, famous women in hopes to inspire WULT customers to live their dreams and break through gender barriers”, Jewish newspaper The Algemeiner reported.

The range features blushes named after well-known female figures, with the “Viva La Frida” blush being named after artist Frida Kahlo, “In Woolf’s Words” being named after writer Virginia Woolf, “Lift Like Melinda” being named after philanthropist Melinda Gates, and “The Ray of Rosalind” taking

Read More